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text Persuasive copywriting : cut through the noise and communicate with impact

Summary
Understanding how people make decision- and being able to exploit this insight- distinguishes the best copywriters from the rest. In Persuasive Copywriting, Andy Maslen goes beyond the basics of writing to sell and explores buyer psychology. He sh... Read more
Contents
Introduction: How to write like an angel and sell like a demon -- Copywriting in a 21st century context: What now, where next? Creativity: all shall win prizes or a genuinely marketable skill? -- The right and the wrong way to judge copy -- The im... Read more
Format
text
Description
xxvii, 264 pages : illustrations ; 24 cm
Publisher
KoganPage 2019

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