text Profit first : transform any business from a cash-eating monster to a money-making machine
- Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach ... Read more
- Introduction -- Your business is an out-of-control cash-eating monster -- The core principles of profit first -- Setting up profit first for your business -- Assessing the health of your business -- Allocation percentages -- Putting profit first i... Read more
- 207 pages ; 24 cm.